Question

3. A holistic marketing orientation can provide insight into the process of capturing customer value and is designed to address three key management questions. Describe and illustrate each of these key management questions​

Answer 1

A holistic marketing orientation can also provide insight into the process of capturing customer value.

...

The holistic marketing framework is designed to address three key management questions:

• Value exploration. How can a company identify new value opportunities?
• Value creation. ...
• Value delivery.

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Answer 2

Dear , your answer is there in the above attachment ☺️