3. ABC Ltd is a leading corporate in India in FMCG. After an extensive research by their
Marketing department they found out they should diversify into Foods & Beverages. The
top management decided to get in the manufacturing of a coconut flavoured soft drink and
a coconut flavoured milk based drink. Pumping capital in the venture into the business is
not a major concern for the company as they have many regular investors on hand. The
company would like to have a major presence with a pan India distribution network
a. Do you think the idea of getting into the business of a coconut flavoured drinks a feasible business/product on for a FMCG company? Give your views with reasons.
Answers
Answer:
Business advise
Explanation:
In the above given question,we are asked to give suggestions to a company to choose between Coconut milk and Coconut Drink.
In terms of nutrition, one cup of coconut water has much more potassium than one whole banana. It is also rich in sodium. It is recommended for the gym-goers who are looking for a way to replace the electrolyte loss they go through when they sweat. Besides this, it contains traces of calcium, zinc, and magnesium. Eight ounces of coconut water contains only 45 calories. So it is a great way to give your taste buds a sweet treat and your body a dose of nutrition. Add it to your smoothies or supplement it with fruit juices to maximize its benefits.
Therefore it the Coconut Drink will garner them a greater market as now people are getting more and more figure consious and they prefer a healthy and diet food and Drink.So it would be advisable that they choose to invest in Coconut drink