3. ABC Ltd is a leading corporate in India in FMCG. After an extensive research by theirMarketing department they found out they should diversify into Foods & Beverages. Thetop management decided to get in the manufacturing of a coconut flavoured soft drink anda coconut flavoured milk based drink. Pumping capital in the venture into the business isnot a major concern for the company as they have many regular investors on hand. Thecompany would like to have a major presence with a pan India distribution networka. Assuming that the business idea would have a very encouraging response, suggest a suitable plant location to set up the beverage manufacturing. Give reasons for the same.
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Location: Bihar : People are mostly agriculture based and labourers which are high energy consuming jobs. The Earnings also is quite low . The Region Of Bihar is Also very hot and humid during summer.
Explanation:
The people from Bihar will bemore likely to consume these Milk & Coconut Based FMCG Products which would satisfy all aspects like low cost ,energy boosting and Refreshing Beverage
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