3. An NGO working for women safety tied up with the pharmaceutical giant Ranmaxi to launch are wristband having a pepper spray
mechanism in it. This product was nominally priced at Rs.50 per band so as to make it affordable at all. The company launched this
product women safety campaign in various colleges and universities . Press releases were made and various programmes were
sponsored to make people of the about the product. Which method of promotion is followed here?
(a) Sales Promotion.
(b) Public Relation
(c) Advertising.
(d) All of these
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Answer:
the answer is SBI public relation
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