Question

3. Design a suitable questionnaire to understand the impact of COVID 19 on work life balance of
young population. What should be the target group and sample for pilot test?​

Answer 1

Answer:

A magazine article suggested that “Consumers aged 35 to 44 will soon be the Pakistan's biggest spenders, so advertisers must learn how to appeal to this over the thrill crowd.” If this suggestion appeals to a designer clothing brand like “Ideas by Gul Ahmed”, what should the sampling design be to assess the tastes of this group in Punjab?