Question

3. Identify and explain TWO reasons why TGH sell to a niche market.

4. Explain the FOUR (4) most common market segmentation
classifications that can be used by TGH to do market segmentation.


5. Explain the advantages to TGH of segmenting the market for sports
shoes.

6. Do you think the Directors of TGH were right to target a niche market
or should they have stayed with just a mass market? Justify your
answer.

Answer 1

Answer:

Explanation:

Learn the four types of market segmentation you can use to reach your target ... identify what is needed in your market segment, and determine how you can best ... When you use market segmentation to define your audience, you know these ... segmentation is one of the most popular and commonly used types of market ...

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