3 MIN SPEECH ON WHITE REVOLUTION
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After the huge success of world renowned Green Revolution in India that resulted in tremendous increase in production of rice and wheat, the India government took up “Operation Flood” Programme with a motive of increase in milk production and make India one of the largest producers of milk in the world. Indeed, this programme was a huge success and the entire world knows it as “The White Revolution”.
Operation Flood was a rural development programme initiated by India's National Dairy Development Board (NDDB). This revolution started in the year 1970 following the Indian Green Revolution and was aimed to create a nationwide milk grid.
It resulted in making India the largest producer of milk and milk products, and hence is called as the White Revolution of India. It also helped in reducing the malpractices by milk traders and mercenary merchants and ultimately helping in eradicating poverty.
Operation Flood helped the dairy farmers, in directing their own development, by empowering them with the controls of the resources that they create. A 'National Milk Grid' was formed that connected milk producers throughout the country along with the consumers of more than 700 towns and cities. This helped in reducing seasonal and regional price variations ensuring consume satisfaction and at the same time ensuring that the producers get a major share of the price that consumers pay.
The basic foundation of Operation Flood was laid by the village milk producer’s cooperatives that procured milk and provided services, making optimum use of modern management and technology. Operation Flood had the following objectives :
Increase production of milk ( creating "a flood of milk")
Augment rural incomes
Offer fair prices for consumers
"Anand Milk Union Limited", popularly known as Amul- a Gujarat-based co-operation was the engine that drove the success of the programme. At the time when the programme was implemented Verghese Kurien was the chairman of NDDB. He pushed forward the co-operatives with his sheer professional management skills, and is considered the architect of India's 'White Revolution'.
There were several other big Co-operatives that empowered that transformed Operation Flood into White Revolution.