3. Perfect Limited is a microwave producing company the company. The company do not try to understand the needs of customer. Their main focus is always on quality of product but not an customers requirement. They tried to include as many features as possible in their product this year they have added a special type of alarm in this product which is a unique feature. The alarm is available in 10 variants. However the customers say that the product is not of much use to them as it consumes a lot of electricity. a) identify and explain the marketing management philosophy followed and ignored by the company.
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Needs and wants. The needs and wants of the target market should be identified.
Creating a market offering. The product offered should have the required features, should be made available at the right place, should have the right price and should be of requirement to the target market.
Customer value. The customer should get more value in comparison to the price he is ready to pay. It should be of benefit to him/her.
Exchange mechanism. Sellers and buyers need a place to meet so that one can give the product in return of the money paid, and with the will and freedom involved.
What can be marketed?
Goods, Services, Ideas, People, Places, Information, Property, Events and Organisations.please mark me as brainlist
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