Question

3. Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales" was
stated by
(A) AHR Detene
(B) Bordan
(0) Mackarthi
(D) Kollar and Clark​

Answer 1

Answer:

H. R. Delens

H. R. Delens: – “Sales Promotion means any steps that are taken for the purpose of obtaining or increasing sales. ... Philip Kotler: -“Sales Promotion encompasses all the tools in the marketing mix whose major role is persuasive communication.”