Question

3. The Chinese complained against the establishment of Starbucks
because
a. the quality of coffee was poor.
b. of its proximity to a historical site.
c. it threatened their cultural identity.
d. it threatened their own brand.​

Answer 1

The Chinese complained against the establishment of Starbucks because c. it threatened their cultural identity.

How did it threaten the culture?

• The Shanghai café contended that its name was substantial on the grounds that it was enlisted in 2000, preceding Starbucks applied for its Chinese brand name.
• That's what Starbucks dismissed, saying its name and mermaid brand were enrolled in China starting in 1996.
• People said it was improper.
• An anchor for Chinese state TV drove an internet-based fight, saying the café lessened Chinese culture.

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Answer 2

The Chinese complained against the establishment of Starbucks because c) it threatened their cultural identity.

Starbucks is a coffee brand and a coffeehouse chain from America. It serves different flavored teas and coffees in almost every part of the world.

• The chain started to serve coffee in the Chinese countries and with it began the new introduction to the flavors and tastes of America.
• There were different styles of coffee introduced and a great number of stores started to develop in the Chinese countries.
• As it started to mark its roots in the Chinese markets, the Chinese realized that their cultural identity was under threat. And could lose its importance with these new coffee flavors and styles introduced by the western countries.
• Hence, they started to complain about the establishment of the coffee brand Starbucks.

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