3. Zenstar Technologies has the task of collating feedback from its customers before the launch of its new product next fortnight. They need their customers to participate and be forthright in the opinions they present to improvise and make any last minute course corrections to garner the best response for the product launch. a. Which computer tool for collecting information will be most suitable for the requirements of Zenstar Technologies and why? b. Advice on how they should conduct the whole exercise of gathering feedback from their customers?
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LOUNCHING OF A NEW PRODUCT
all companies launch their new products into the market after pior consultation and research .they have to examine the customers preferences and choice before making such a move .in launching a new product again they have to consider the difference between the last product they lounched and the new product they intend to launch
some of the preparations they put in place is consumer engagement ,some of the data they can collect from consumers are the their views about the product among other things .companies also look at the season they are launching
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