Question

31. A positioning strategy should include the following strategy except
(A) Product strategy
(B) Personal strategy
(C) Promotion strategy
(D) Advertising and promotion strategy​

Answer 1

Answer:

I think a product of strategy

Answer 2

Answer:

The correct option is (B) Personal Strategy.

Explanation:

Personal Strategy-

• A positioning strategy, also known as a market positioning plan or brand positioning strategy, aims to distinguish a brand from its competitors.

The essential elements of a successful positioning strategy are listed below:

• Channel: The way people interact with your brand is through your channel. Your sales staff or marketing team may be your channel, depending on your business model. Utilize analytics on consumer preferences and behaviour gathered from market research to better interact with your customers.

• Customer: A solid understanding of the target market and the needs of the customer is essential to any positioning strategy that succeeds. Knowing your target audience will assist you make decisions while creating marketing strategies. This knowledge is essential to ensuring that you're utilising the best pricing plan possible in order to optimise profits.
• Competition: Consider how you stack up against your main rivals in the market. A positioning map, often referred to as a perceptual map, can be a crucial tool for guiding your overall business strategy since it makes it easier to see where your company sits in the minds of consumers.

Here are a few strong placement techniques.

• Product price: Assembling your product with a competitive price point is a solid differentiation tactic.

• Unique value proposition: What distinguishes your product from others? Emphasize the features and advantages of your product as being well suited to satisfy the unique needs of your target market.

• Product quality: Whether genuine or perceived, customers are used to paying more for higher-quality products. This tactic works particularly well in the luxury sector, where factors like excellent quality, scarcity, and well-known brand ambassadors affect consumer decisions.

• Competitive positioning: This tactic compares your product directly to those of your rivals to demonstrate how it is superior or different.

Hence, we can conclude that by clearly articulating a brand's competitive advantage, positioning strategies aim to change consumer perception.

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