31.A rumour was doing the rounds on social media that Amul has won a lawsuit against Kwality Walls andother ice cream brands as their ice-cream doesn't contain animal fat(cream)but hydrogenatedfat(dalda). So, they can no longer sell their products as ice cream. Hence, the new marketing name isfrozen desserts.In order to counter this allegation, Kwality Walls,posted on its website"www.kwalitywalls.in" that thisinformation is incorrect and there was no such lawsuit. Moreover, the company clarified that it sellsboth ice creams and frozen desserts and that they do not use hydrogenated fat in any of its products. Forfrozen desserts they use edible vegetable oil. Its product clearly satisfy food safety and standardsregulation 2011 and also help the consumers to make an informed choice.(5)a) Identify the two marketing mix used by the company to regain its claim over the market.b) Also, Identify and state the tools used for each of these marketing mix identified in (a) by quoting theline from the above.
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