31. The purpose of segmentation is to (1 Point) the changing pattern of consumers. af OB. access. O D.uae rate O A. measure O C. identify
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The purpose of segmentation is to the changing pattern of consumers C. identify.
Market segmentation:
- Market segmentation is the process of categorising prospective customers based on factors such as demographics, behaviour, and other characteristics.
- Market segmentation assists businesses in better understanding and marketing to specific groups of consumers who share common interests, needs, and habits.
- There are 3 things that are frequent to all market segments: homogeneity, distinctiveness, and reaction.
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