Question

32
Agile Ltd.' is a well-known automobile manufacturing company in India. The 6
company plans to increase the sale of its sedan cars by 20% in the next quarter.
In order to achieve the desired target, the marketing team of the company
considers the impact of policy of the government towards diesel vehicles and
the level of competition in this segment of cars. They explore the various
available options like offering more discount to dealers and customers,
providing more customer friendly finance options, lucky draws on test drives,
increasing advertising, offering more of free accessories on the purchase of the
car, etc. A thorough analysis of the various available options is done keeping in
view the relative viability of each option. The company decides to pursue the
option of offering more discount to dealers and customers in order to boost the
sale of sedan cars. In order to implement the plan, they determine the various
discount packages and communicate the same to their product dealers. To make
the prospective consumers aware about the new available benefits,
advertisements are made through various sources of print and electronic media.
The market analysts of the company keep a close watch on the revenue from
the sedan cars to study the effect of new initiatives by the company to promote
its
sales.
In context of the above case:​

Answer 1

Answer:

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