32. Sales performance evaluations are necessary to
(A) provide feedback to salespeople
(B) ensure management meets its goals
(C) keep salespeople on their toes
(D) supplement and enhance training
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(A) provide feedback to salespeople
Sales performance evaluations are necessary to provide feedback to salespeople.
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The correct answer is OPTION A: provide feedback to salespeople
- A sales evaluation is a summary of your salespeople's performance.
- It can aid in determining the impact of pricing and promotions on sales.
- One can use a sales evaluation to figure out which salespeople are effective and which are not.
- You can then use this information to award your salespeople based on their performance.
- As a result of the assessment, salespeople may acquire insight into your expectations and adjust their aims as needed.
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