Question

33. Which one of the following concepts is a useful philosophy in a situation when the product's cost is too
high and marketers look for ways to bring it down?
(A) Selling concept
(B) Product concept
(C) Production concept
(D) Marketing concept​

Answer 1

Answer:

b. product concept

i think

Answer 2

Answer:

C Production concept

Explanation:

This concept is the oldest of the concepts in business.  It holds that consumers will prefer products that are widely available and inexpensive.  Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.  They assume that consumers are primarily interested in product availability and low prices.  This orientation makes sense in developing countries, where consumers are more interested in obtaining the product than in its features.