Question

35. Broad areas of sales training are:
(A) Company's knowledge
(B) Product knowledge and application
(C) Sales technique
(D) All of these​

Answer 1

prouduct knowledge and application

Answer 2

Answer:

D. All of these

Explanation:

The purpose of a sales training programme is to impart training in the following

broad areas mentioned below:

• Company’s knowledge – nature of industry to which the organisation is

related. The organisational place in its industry and industrial practices

• Product knowledge and applications

• Sales techniques – the selling process, negotiation skills, sales presentation,

handling complaints, post sales follow-ups, etc.

• Reporting systems.