37. Which of the following functions is one the retailer could not perform?
(A) Selling
(B) Sorting
(C) Location analysis
(D) Buying
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Not all channel members perform the same function. The functions are: Transactional functions: buying, selling, and risk assumption ...
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The which is not the retailer's function is Option C: Location Analysis.
- A retailer is a person handling a store to sell commodities and goods directly to customers in the market.
- Option A is right since the primary function of a store is to sell items to its consumers.
- Option B is true because the retailer sorts their products and sells them by category.
- Option D is true because retailers buy finished products in big quantities from manufacturers to sell to their customers.
- Because the retailer does not do location analysis, Option C is inaccurate.
- Hence, it is not a retailer's responsibility.
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