Question

37. Which of the following is the process of monitoring and analysing the marketing environment of a
company
(A) Situational Analysis
(B) Market Analysis
(C) Market Scanning
(D) Environmental Scanning​

Answer 1

Answer:

market analysis......ok ..

Answer 2

Answer:

The process of monitoring and analysing the marketing environment of a company is called environmental scanning. ... Ansoff proposes that environmental scanning monitors the company's environment for signals of the development of strategic issues which can have an influence on company performance.