39. Which one among the following is NOT a Social or Public Service advertising? *
Answers
Answer:
B COM SEMESTER 6
ADVERTISEMENT AND SALES MANAGEMENT
Multiple Choice Questions
1. Magazines add credibility to the message because of the reputation in the eyes of
(a) Marketing manager (b) Retailers (c) Consumers (d) Wholesalers
2. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for
advertisements are part of
(a) Media strategy (b) Media execution (c) Selecting media (d) Measuring communication
3. Promotion mix includes Sales Promotion, Personal Selling, Advertising and
a) Marketing (b)Sales (c)Publicity (d) None of these
4. Independent organization of creative people for advertisement and promotional tools are called
a) Advertisement Makers b) Advertisement Creators
c) Advertisement Developers d) Advertisement Agency
5. is a promotion strategy that calls for using the sales force and trade promotion to move
the product through channels.
a) Push strategy b) Pull strategy
c) Blocking strategy d) integrated strategy
6. Which among the following is not a function of ad agency?
a) Conduct market analysis b) Develop advertising plans
c) Develop media strategy d) Collect feedback from target audience.
7. ……………. is irregular in nature
(a) Promotion mix (b) Sales promotion (c) Trade promotion (d) Discount coupon
8. _____ is the factors contributing for the rapid growth of Sales Promotion.
(a) Pressurizing by manager to increase sales (b) More external competition
(c) Least difference among the brands (d) All of these
9. ”Sales promotion means any steps that are taken for the purpose of obtaining or increasing
sales” was stated by
(a) Kollar and Clark (b) Hanson(c) Bordan (d) AHR Detens
10. An Ad copy which informs the target group the fact that the manufacturer is established
enough to give them the right goods is?
a) institutional copy b) straight selling copy c) educational copy d) expository copy
Explanation: