4. According to Dr. Albert Mehrabian, one of the pioneers in the field of body language, spoken words accoun
of what a listener perceives.
(a) 7 per cent
(b) 38 per cent
(c) None of the above
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That is why Albert Mehrabian developed a communication model, in which he demonstrated that only 7% of what we communicate consists of the literal content of the message. The use of one's voice, such as tone, intonation and volume, take up 38% and as much as 55% of communication consists of body language.
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