4. Balancing the supply and demand sides of a ---------- industry is not easy?
a) Service
b) Manufacturing
c) Primary
d) Chemical
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Not all customers are equal, in terms of cost to serve and profitability. Without setting customer segment-specific service levels and incentives, it's hard to optimize the supply-demand balance. Demand side issues. Forecasts can be too high or low, particularly for new product introductions or style-sensitive items.
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a) service is the answer
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