4. Explain the influence of culture and subculture factors on consumer behaviour with suitable examples
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Cultural factors are one of the most important factors that influence the buying ... Consumer behaviour deals with the study of buying behaviour of consumers.
The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market. As businesses are expanding, they are entering wider territories and in many cases, businesses are operating in more then one country. When the company is truly multi national, then it means that it is operating in two different cultures besides operating in two different geographies.
Let us take simple examples of difference in cultures between two countries
In China, asking about a person’s income, age or marital status is common whereas in US it is considered rude.
The spending patterns of a top economy like UK will be completely different then a developing nation. Same goes for the saving pattern as well. UK consumers are more likely to spend more money than other countries because their earnings is high as well.
In most countries, when you go to someone’s place, you have to take gifts with you. In China, even if someone is coming to your place, you have to give gifts to them.
The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market. As businesses are expanding, they are entering wider territories and in many cases, businesses are operating in more then one country. When the company is truly multi national, then it means that it is operating in two different cultures besides operating in two different geographies.
Let us take simple examples of difference in cultures between two countries
In China, asking about a person’s income, age or marital status is common whereas in US it is considered rude.
The spending patterns of a top economy like UK will be completely different then a developing nation. Same goes for the saving pattern as well. UK consumers are more likely to spend more money than other countries because their earnings is high as well.
In most countries, when you go to someone’s place, you have to take gifts with you. In China, even if someone is coming to your place, you have to give gifts to them.
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