4. Good Health Ltd. is a name to reckon with in the Organic food segment. The company enjoys a 30% market share in this segment over the past four years. It introduces new range of products on a regular basis keeping in mind the changing needs and preferences of people. Through the best use of available resources its work efficiency is high. Moreover, in order to keep the high morale of its managers various professional programmes are organized by the company from time to time.
In context of the above case:
i. Identify the various objectives of business being discussed in the above paragraph.
ii. Also, state any two other objectives not mentioned above.
Answers
Answer:
When in February this year, lighting and electrical appliances major Havells announced its move to buy the consumer durables business of Lloyd Electrical and Engineering for a staggering tag of Rs 1,600 crore, it surprised many. Experts deemed it a ‘costly’ buy. Havells chairman and managing director Anil Rai Gupta, however, stuck to one of the basic tenets of marketing: value is always bigger than price. Cut to July. In less than 50 days since the acquisition got completed in May, Lloyd has done a business of close to Rs 300 crore. Gupta stands vindicated. “It is a good and satisfying start,” he says. “I always see a value.” The real value, however, can be gauged from the fact that the little-known Indian brand, which has always been under the radar and recently roped in Amitabh Bachchan as its brand ambassador, has trampled South Korean biggie Samsung in the AC segment.!
Explanation: