4
Two contpanies are competing for business under the conditions so that
one company's gain is another company's loss. The following payoff (in
lakhs) is derived by company A for different strategies used for
advertisements.
Company B
Company A
No
Medium Heavy
advertising advertising advertising
No advertising
5
10
- 7
Medium advertising 8
7
8
11
Heavy advertising
9
Suggest optimal strategies for the two companies
inco !
5
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4
Answer:
The following payoff (in
lakhs) is derived by company A for different strategies used for
advertisements.
Company B
Company A
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