Question

4. What is the difference between product line filling and product line stretching?

Answer 1

Both of these product line decisions involve adding items to the line. Line filling means adding more items within the present range of the line. Line stretching means lengthening the product line beyond the current range. We can differentiate between downward, upward, and 2-way stretching.

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Answer 2

Answer:

Both of these product line decisions involve adding items to the line. Line filling means adding more items within the present range of the line. ... Line stretching means lengthening the product line beyond the current range. We can differentiate between downward, upward, and 2-way stretching.