4. What message is the Colgate advertisement trying to give you?
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The new brand thought 'Smile karo aur shuru ho jaao' (smile, and get started), is in line with its brand purpose of 'Everyone deserves a future to smile about'. Colgate-Palmolive (India) Ltd, which owns brand Colgate, has rolled out two new television spots sensitively nuanced to bring to the fore the brand message.
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Colgate advertisement is giving the strength of a person
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