4. Which of the following is not part of the external marketing environment?
(A) Political
(B) Product
(C) Legal
(D) Economical
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0
Answer:
PRODUCT
Explanation:
In order to make sense of the external environment we use a framework known as PESTLE. This is by far the easiest and one of the most popular frameworks with which to examine the external environment. PESTLE stands for the Political, Economic, Socio-cultural, Technological, Legal, and Ecological environments. Page reference: 97
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Answer:
Your answer is product.
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