4. Why is marketing important in a demand- driven economy? Consumers have lots of choice. There is competition for customers. Supply often exceeds demand. All of the above
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Marketing is important in a demand-driven economy.
Definition of Marketing:
- Marketing is the process through which a product is promoted and sold to the target audience.
- It includes advertisements, selling and delivery of products to the consumers.
Features of Marketing:
- In the present times, consumers have lots of choices. Therefore, promoting a particular product is important in a demand-driven economy to encourage the consumer to buy it.
- There is competition for customers. Since the market has exponentially grown, the number of competitors promoting similar products has increased. Thus, marketing and promotion of one own's products are important.
- Supply often exceeds demand. In a country with a large population, sometimes the supply of products is higher than the demand.
Hence, marketing is important in a demand-driven economy and all of the above options are correct.
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