42. All intermediaries can be divided into the catagories:
(A) Agent middlemen
(B) Merchant middlemen
(C) Both (a) & (b)
(D) None of these
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Answer:
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Answer:
(C) Both (a) & (b)
Explanation:
There are two broad categories of intermediaries - primary and ancilliary. The primary participants are
those who undertake the negotiatory functions of selling and transferring of title of goods. The ancilliary participants such as financial institutions, public warehouses,
etc., on the other hand, assist the channel members (primary participants) in
performing the distribution task. The primary participants may again be divided into
two categories: 1) merchant middlemen (retailers and wholesalers) ahd 2) merchant
agents (brokers,-commission agents, del credere agents, auctioneers, etc.).
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