45. Which of the following statements is/are true? A. In communication or media research, we try to find answers to questions related to the fields of communication and media. B. It involves description, analysis and interpretation of media or communication e (A) Only A (B) only B (C) Both A and B (D) none 46. A variable for which the individual values fall on the scale only with distinct gaps is called a ___________ (A) discrete variable (B) continuous variables (C) variable (D) Empirical research 47. _______________analyses the symbolic qualities of the content to trace the antecedents, correlates or sequences of communication and therefore, making the unobserved context of data more clear. (A) Questionnaire Administration: (B) Content analysis (C) Denotative (D) none 48. ____________ are either personally administered or sent to the respondents by post or e-mail. (A) observation method (B) Census Method (C) Questionnaires (D) case study 49. Which of the following are non-experimental studies or inquiries conducted as the subjects (people) are engaged in the natural course of their lives? (A) Participatory Observation (B) Non-Participatory Observation (C) Feed-forward research (D) feedback researcher 50. Phenomena, which can take on quantitatively different values even in decimal points, are called ________________. (A) discrete variable (B) continuous variables (C) variable (D) Empirical research
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