47. Which of the following are all Profile segmentation variables?
(A) Age, Gender and income
(B) Age Gender and personality
(C) Lifestyle, age and usage
(D) Personality, lifestyle and perceptions
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Answer:
C is the correct answer
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"Option A age, Gender and income"
Explanation:
The Segments arising out of conduct and psychographic division should be profiled as far as age, occupation, financial status, spot of home, orientation and so forth Profiling will help organizations in distinguishing the fragments and concentrating on them.
The five fundamental types of division are segment (populace insights), geographic (area), psychographic (character or way of life), benefit (item highlights). Business markets might fragment in view of topography, volume, and advantages, similarly as buyer markets.
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