Question

48. The customers who purchase only one brand at all time are termed as
(A) Shifting loyals
(B) Hard core loyals
(C) Split loyals
(D) None of the above
49. The customers who change loyalty from one brand to another are:
(A) Hard core loyals
(B) Split loyals
(C) Shifting loyals
(D) None of the above
50. Customers who have no royalty towards any brand are
(A) Switchers
(B) Hard core loyals​

Answer 1

Answer:

48. Ans is option B

Explanation:

49. Answer is option B