5. A fad is a product that increases when more people use it. Every product has four stages. In whic
stage that the producers aim to keep the market share through innovations?
A. Introduction
B. Growth
C. Maturity
D. Decline
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Option “C” is correct i.e. maturity stage.
• In the stage of maturity, the producer aims to keep the market share.
• In the growth stage, the firm seeks out to build brand favor and increase market share.
• The primary objective during the maturity phase is to protect market share while exploiting profit.
• Market share is the percentage of total sales in a business made by a company.
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