5 advantages and disadvantages of impact and role of mass media during pandemic
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Social media websites are actively fighting this misinformation and fearmongering. Chinese tech giants, already well-versed in censorship, put their tools to good use to prevent the spread of such lies. The creators of WeChat — China’s number one social media platform — are using a popular fact-checking platform to dispel harmful misconceptions. Western websites, such as Twitter, Facebook, and Instagram, are also actively working to ensure that only correct sources get amplified. When people search for ‘coronavirus’ on these platforms, they’re less likely to encounter any unsubstantiated claims than they would during the recent Zika crisis. Content from ‘reputable’ accounts is given priority, while amateur claims are being scrutinised and factchecked.
Of course, no fake news — filtering algorithm is perfect. As coronavirus became a trending topic, many people tried to profit off its popularity in ways that couldn’t have been predicted. Several teen bloggers pretended to be infected to elicit shock from their peers, pity from their online followers, and, most importantly, clicks. Stunts like these cannot be controlled as well as the claims of international conspiracies, but they’re still largely illegal — and the perpetrators are likely to face consequences for their acts of sowing panic on purpose.
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In the face of COVID-19, social media is a great way for individuals and communities to stay connected even while physically separated.
During the 1918 flu pandemic, which the CDC estimates infected a third of the world’s population, people didn’t have the same sources of communication we now have in the 21st century to quickly share news and information. For context, a public health report on Minneapolis’s response to the 1918 flu shows that critical information regarding the virus was primarily shared via postal workers, Boy Scouts, and teachers. Can you imagine having learned about COVID-19 from a Boy Scout knocking on your door, encouraging you to wash your hands?
With the advent of social media in the 21st century, not only are we learning the latest news updates, but we’re also using platforms like Facebook and Twitter to provide personal and business updates. For businesses, this means leveraging social media to support employees and customers like never before. For the government, it means doing its best to efficiently share factual and up-to-date information.
Khoros | Strategic Services
Taking a look at how individuals, businesses, and government agencies have been sharing information and interacting with others on social media in the past few weeks, here are four primary roles that social platforms are playing during the COVID-19 outbreak:
1. A source of information (and misinformation)
Never have we had more realtime information available at our fingertips in the face of a worldwide event. Such information can help keep us safe, providing us with a better understanding of what is occurring and how it might impact us and those we love. Yet, social media can also spread falsehoods, including miracle preventative measures, false claims about the implementation of martial law, conspiracy theories, and more.
Finding trusted sources of information regarding COVID-19 is extremely important.
Social media companies are working to combat misinformation on coronavirus
At a time where many of us are grappling for as much information as we can get our hands on, the public is especially susceptible to false and sometimes hazardous claims, which are then passed on to others. According to a new PEW Research Center report, about half of Americans say they’ve seen made-up news about the coronavirus.