Question

(5) Consumer likely to retain only that information which support their beliefs and
attitudes, are known as
(a) Selective exposure
(b) Selective retention
(c) Selective distortion
None of the above
(6) Focusing the product as best for some specific user group is called as
(a) Attribute positioning
(b) Competitor positioning
(c) Benefit positioning
(d) User positioning
is a discomfort felt by the buyer to post-purchase conflict.
(a) Delightness
(b) Dissatisfaction
(c) Cognitive dissonance (d) None of the above
(8)
is the practice of tailoring products and marketing programs to suit the
tastes of specific individuals and locations.
(a) Undifferentiated Marketing
(b) Differentiated Marketing
Niche Market
Micro Marketing
eals.com​

Answer 1

Answer:

1. d

2.c

3.a

4.d

Explanation:

hope it helps you

Answer 2

Answer:

Consumer likely to retain only that information which support their beliefs and

attitudes, are known as