5. The
played a pivotal role in mobilising public opinion.
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Public opinion consists of the desires, wants and thinking of the majority of the people. It is the collective opinion of the people of a society or state on an issue or problem. This concept came about through the process of urbanization and other political and social forces.
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Political parties play a pivotal role in shaping and mobilising public opinion on important social, political and economic matters. They often bring important issues facing society into the media spotlight. The party machinery, i.e. its cadre and general membership, plays an important
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