5. Visit to a Mall
The students are required to observe the following:
(a) Number of floors, shops occupied and unoccupied.
(b) Nature of shops, their ownership status
(c) Nature of goods dealt in: local brands, international brands,
(d) Service business shops-Spas, gym, saloons etc.
(e) Rented spaces, owned spaces,
(1) Different types of promotional schemes.
(g) Most visited shops.
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Dalma Mall, Abu Dhabi, United Arab Emirates
(a) 3 floors; all shops occupied
(b) Friendly, some might be decorated to a particular theme; Full ownership
(c) for one type of shop, they would sell what they could sell (like for Adidas, they sell Adidas products); both local and international brands present
(d) Present
(e) hardly any rented space; all are owned
(f) some shops have sales, other shops have buy 2 get 1 free
(g) International:
1. Adidas
2. Nike
3. The Apple Store
4. Carrefour (it's a market)
5. All types of restaurants (mostly Mcd's)
6. Toys R US
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