Question

5. When the buying behaviour of one
person influences the buying behaviour
of another person it is termed as​

Answer 1

Answer:

The factors which influence consumer behaviour

• Psychological (motivation, perception, learning, beliefs and attitudes)

• Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)

• Social (reference groups, family, roles and status)

• Cultural (culture, subculture, social class system).