Question

52. The four stages public relations
process is also called
(a) PEST Analysis
(b) SWOT Analysis
(c) RPCE Model
(d) ABX Model​

Answer 1

Answer:

(a) is the correct answer

Answer 2

Answer:

The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. ... The RPIE process also transforms public relations measurement from output-based to outcomes-focused.

Explanation:

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