Question

58 ABC Ltd. a marketer of water purifiers having 50 % of the current market share of the country aims at increasing the market share to 80% in next few years. For achieving this objective the manager of the company specified the action programme covering various aspects. Identify the function of marketing discussed above: (a) Customer support services (b) Gathering and Analysing market information (c ) Product designing and development (d)Marketing Planning​

Answer 1

Answer:

market planning

Explanation:

Answer 2

The function of marketing discussed is (d)Marketing Planning​

• The aim of planning is to create a market plan that allows the business to reap its strengths. And while cautiously improving weaknesses that can damage growth, it helps build a positive reputation.
• To increase the share from 50% to 80%, ABC must have a proper product, price and promotional strategy.
• The four P's are important. These will be the focal point of ABC's action planning, for the achievement of the desired percentage.
• The plan is further intended to help the firm understand what could separate them from your competition and what tools you need to execute on that chance.