Question

59. Distribution decision affects a firm's marketing programmer. Some of the major considerations are the
use of
(A) Multiple channels
(B) Control v/s costs
(C) Involvement in e-commerce
(D) All of these​

Answer 1

Answer:

Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries. The other three elements of the marketing mix are product, pricing, and promotion.

Warehouses are used to store goods that are being distributed.

Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning. At the strategic level, there are three broad approaches to distribution, namely mass, selective and exclusive distribution. The number and type of intermediaries selected largely depends on the strategic approach. The overall distribution channel should add value to the consumer.

Explanation:

I think it's help you

Answer 2

Explanation:

answer d is right , kindly guide