59. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ helps to understands how consumers are influenced by their environment.
(A) Perception
(B) Consumer behavior
(C) Learning.
(D) Motives
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Consumer Behaviour
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Consumer behavior helps to understand how consumers are influenced by their environment.
The behavior of the consumer towards their environment, a product, or service is understood via consumer behavior.
- It is a very important part or aspect of marketing research.
- Marketing research revolves around the relations between retailers, consumers, manufacturers, etc.
- This research is extremely important if one intends to understand the functioning of the market and it's unexplored scopes.
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