Question

6. Crackers Ltd., a fire-cracker manufacturing company launched some new products on the eve of
Diwali which attracted many buyers. To meet the increased demand, the company employed
children from nearby villages. Although the product was in great demand, appropriate safety
warnings for use were not mentioned on the packets that led to many accidents, ICBSE D 14)
(1) Identify and explain the important product related decision that was not taken into
consideration by the company,
(ii) Also, identify any two values which were violated by the company.​

Answer 1

ANSWER

(a) The product related decision,due to which the consumers preferred the products of ABC Crackers Ltd.,is the 'quality and the brand name'. Due to the good and standard quality of the product provided by the company, it was able to maintain its brand name in the market. Hence, the consumers started to demand the products of ABC Crackers Ltd. because of its goodwill and reputation.

(b)Following are the values that ABC Crackers Ltd. wanted to communicate to the society:

i. Providing employment opportunities to decrease unemployment in the villages

ii. Providing good quality products to the consumers