Question

6. Explain the constituents of information needs in the context of marketing

Answer 1

Answer:

A marketing information system has four components: the internal reporting system, the marketing research systems, the marketing intelligence system and marketing models. Internal reports include orders received, inventory records and sales invoices.

Answer 2

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The information needed by marketing managers comes from various sources which includes: - internal company records, marketing intelligence and marketing research. The information analysis system then processes this information to make it more useful for managers.