Question

6. what is channel management? explain the decisions on the part of the supplier?

Answer 1

Channel management is the process of managingonline distribution channels in order to sell hotel inventory to various agents across the globe. ... Channel management allows you to partner with large agents, such as OTAs, as well as smaller retail agents in different markets.

Answer 2

The term Channel Management is widely used in sales marketing parlance. It is defined as a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base. The channels are nothing but ways or outlets to market and sell products. The ultimate aim of any organization is to develop a better relationship between the customer and the product.