6. When a product is advertised hidden in some other form of entertainment or media, it is called a. overt advertising b. open advertising c. covert advertising d. political advertising.
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Product placement is a form of advertising in which branded goods and services are featured in a production that targets a large audience. Also known as "embedded marketing" or "embedded advertising," product placements are typically found in movies, television shows, personal videos, radio, and—less commonly—live performances. In exchange for product placement rights, companies may pay a production company or studio in cash, goods, or services.
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