Question

61.

Which of the following does not form the basis of a performance indicator for a marketing plan​

Answer 1

Answer:

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Answer 2

Complete Question:

Which of the following does not form the basis of a performance indicator for a marketing plan​?

A. Competitor reaction

B. Contribution to business performance

C. Marketing effectiveness

D. Consumer reaction

Answer:

Competitor reaction does not form the basis of a performance indicator for a marketing plan

Marketing Plan

• A marketing plan is a document that covers a company's marketing efforts for the next year.
• It covers the marketing strategy, promotional, and advertising actions that will be undertaken over the course of the year.

Competitors Reaction:

• Competitor retaliation can be a significant impediment to a firm's operations, so it's important to know how your competitors react to other companies' initiatives.
• Competitors can respond by lowering prices, launching strong marketing campaigns, or launching new items.

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