66. Price function of marketing includes :
(A) Procurement
(B) Transport
(C) Storage
(D) Banking
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Price function of marketing includes Banking.
- Price function is one of marketing's most critical features. A product's price can determine the success or failure of an enterprise to a large degree.
- Factors such as demand, business dynamics, price of competition, etc., would be considered to come up with the right pricing strategy.
- Price function includes all the monetary and financial elements such as cost of products, banking, exchanges etc.
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